As a renewed effort to grow its advertising business and drive revenues, the Walmart Inc. would allow advertisements of consumer companies such as Unilever, Procter & Gamble, alongside Mondelez International in its stores and online, the company made the announcement at its annual meeting with suppliers on Tuesday, the 26th of February, 2019.
The refurbished approach of the world’s largest retailer came at a time, when its rival Amazon.com Inc. had already been using ad sales in order to generate more revenues, as Amazon.com Inc.’s fourth-quarter sales result revealed that their ad sales and other revenues climbed more than 95 percent to $3.4 billion at the last quarter of 2018 on a year-on-year basis.
As the tectonic titans in the retail industry, Amazon has now been ranked alongside Facebook Inc. and Alphabet Inc.’ Google. As Amazon had posted a biggest boom in its revenue generation from ad sales, the Walmart Inc.
which had done very little over the past three years to boost its business, seemed to have gathered a sagacious message. Backing the company’s latest policy shift, in an interview, Walmart Inc.’s Chief Merchandising Officer, Steve Bratspies said, “We have a unique opportunity to leverage our first-party shopping data from online and offline purchases to reach our customers and influence their purchase decisions. ”