On Wednesday, the 6th of March 2019, an Amazon.com Inc. spokesman revealed that the company would be closing all of its US pop-up stores and focusing on opening more book stores instead. Following the reveal of the report, the Amazon.com Inc.
had ended the 1.4 percent lower, while the shares of bookseller Barnes & Noble Inc. nose-dived 8.9 percent. Earlier on Wednesday (March 6th), a Wall Street Journal report revealed that Amazon.com Inc was expected to close 87 pop-up stores across the US by the end of April.
None the less, the news did not detail how the online retailer would still be working out their brick-and-mortar strategy. For years, the pop-up stores assisted Amazon to showcase their out-of-the-box products such as voice-controlled echo speakers, however, the largest US retailer would now be marketing those products at their cashier-less Amazon Go stores, opened last year and a larger chain of Whole Food Stores, acquired in 2017.
The Amazon.com Inc. spokesman also reported that the online retail tycoon would be opening more 4-star stores. stores that sell item rated as 4-star or more by Amazon customers. “After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection,” added the Amazon.com Inc. spokesman.