On Tuesday, the 23rd of April 2019, the shares of social media mogul, Twitter Inc. mushroomed as much as 16 percent after the company had reported a quarterly earning beating analysts’ estimate, while executives of the American online news and social networking service, headquartered in San Francisco had been quoted saying that their revenue surge was resulted from a strong stance against spam and abusive posts.
Besides, the company executives had also added that a better ad strategy had amped up their quarterly revenue. While this report was being prepared, April 23rd, GMT. 19.00, the Twitter Inc. shares, listed in NYSE, was hovering around 15.92 percent higher at $39.84, during the late US trading hours.
In a post-earnings press conference, the company officials had also mentioned that their innovative ad format, partnership with high-profile content providers likes of US National Basketball Association alongside a robust stance against abusive contents, had made Twitter’s environment better to compete for advertisements.
Although, multiple internet service providers including Google Inc. and Facebook Inc. had been met with sheer criticism over the recent past, and had been under tremendous pressure over political influence activity and privacy concerns, Twitter Inc.’s slate had been the clearest among all and it had removed hundreds of thousands of suspicious and spam accounts during the first quarter of 2019, which were blamed to be the reason behind its sequential decline of monthly users.
Addressing to a mass-scale reform of Twitter Inc. platform over the first quarter of 2019, at a post-earnings interview, Twitter CFO, Ned Segal said to the analysts, “Something where you see a blending of performance and brand is the Star Trek ad that Disney is running right now, where I click through to make sure that I’d be notified when more information was available about the next Star Wars”