Salesforce to try its luck on big data with $15.3 billion Tableau buy


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Salesforce to try its luck on big data with $15.3 billion Tableau buy

On Monday, the 10th of June 2019, the Salesforce.com, an American cloud-based software company, headquartered in San Francisco, had issued a statement saying it had reached a $15.3 billion buyout agreement with the big data firm Tableau Software Inc., muscling up to grapple with its gruesome fight against Microsoft Corp.’s Azure and Amazon’s cloud service for a bigger share of the market that aids businesses to target customers with cloud-based tools to visualize data and analyze purchasing patterns including buyers’ behavior.

Big data and AI had become a bloody battleground over the recent past, as tech titans likes of Alphabet Inc.’s Google and Amazon.com Inc., had been scaling up their global presence to take on existing tech behemoths such as Microsoft and Tableau.

Citing that the deal had been most dramatic ever seen by the cloud computing industry, a Wedbush Securities analyst, Steve Koenig said, “The deal is transformative for the software industry, the most dramatic move yet by a cloud major to boost its analytics offerings”.

Battle over big data and AI seems to be witnessing a volte-face splash, as the Salesforce.com’s biggest ever buyout deal came forth just after a few days Google had purchased big-data analytics firm, Looker at a $2.6 all-cash buyout deal.

In point of fact, Tableau’s software, which would be accessible to Salesforce.com’s workforce, had been used to create interactive graphics and visual dashboards for businesses, governments and universities to analyze data on a wide-ranging platform whether it was corporate finances or baseball statistics.