Samsung faces hot steam over water-restraint smartphone ads in Australia

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Samsung faces hot steam over water-restraint smartphone ads in Australia

On Thursday, the 4th of July 2019, consumer watchdog of Australia had filed a lawsuit against world’s No. 1 smartphone vendor, South Korea’s Samsung Electronics Co. Ltd., accusing the smartphone manufacturer of allegedly misleading consumers by promoting water-restraint Galaxy smartphones suitable for using in the Swimming pools alongside other watery surfs.

In fact, the lawsuit filed by Australian competitor and consumer commission further on Thursday (July 4th) alleged that the smartphone vendor did not possibly know the effects of drowning the phone into a pool or completely submerging the phone into saltwater.

The case against Samsun Electronics, which was first filed by a major regulator could cost the smartphone vendor multi-million dollar in punitive measures. Aside from that, the lawsuit had also been underscoring more than 300 other advertisements where Samsung showed that its Galaxy phones were being used at the bottom of a swimming pool and ocean.

Following filing the lawsuit against the South Korean tech titan, ACCC Chairman Rod Sims said at a statement on Thursday (July 4th), “The ACCC alleges Samsung’s advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water ...

when this was not the case”. However, Samsung said it would be standing by its advertisements and defend the case.