On Tuesday, the 9th of July 2019, pop star Lady Gaga had announced a line of beauty products to be sold exclusively on worlds’ No. 1 online retailer, Amazon.com Inc., which would eventually boost up the online retailer’s cosmetic business.
In fact, the latest news came forward after a few days Amazon.com Inc. had stated its plan to take on beauty brands, which eventually resulted in a mass tottering of beauty brand’s share prices. However, on Tuesday’s (July 9th) statement, billionaire entrepreneur and the world’s richest man in terms of asset, Jeff Bezos’ Amazon.com Inc.
said that another beauty brand, Haus Laboratories would launch its beauty products’ store in Amazon as early as by September for online shoppers in dozens of countries including Germany, United States and Japan. In point of fact, latest Amazon.com Inc.
move had been highlighting how the retailing giant had been ramping up pressure on conventional brick-and-mortar beauty product lines likes of Ultra Beauty alongside Sephora-parent, LVMH, which recently had launched a beauty brand by singer Rihanna in order to grapple up with growing competition from online retailers likes of Amazon.
Adding that Amazon was the right partner to launch her beauty product lines, Lady Gaga, who won an Academy award earlier this year for her original song, “Shallow,” said following the announcement, “There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do ... they’ll be like, ‘Can you just change half of the equation? The answer is no. No deal”.