Amazon’s Alexa comes under fire from Luxembourg Privacy watchdog


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Amazon’s Alexa comes under fire from Luxembourg Privacy watchdog

On Thursday, the 8th of August 2019, a privacy regulator of Luxembourg had asked Amazon to reveal its information regarding its much-popular Alexa Voice Assistant, remarking the latest European nation to express unease over the company’s broad-based usage of personal data.

In point of fact, Luxembourg’s privacy watchdog’s interest over Amazon’s Alexa comes after a few days the French parliament had voted to ratify a 3 percent digital taxation over tech titans’ revenues generated from the country, while some of the other larger markets of billionaire entrepreneur Jeff Bezos’ Amazon.com Inc., such as United Kingdom, Ireland, Italy and Austria had been contemplating similar kind of actions, multiple media reports revealed.

Besides, a heightening popularity of Amazon’s Alexa, Apple Inc.’s Siri and Google’s voice assistant had raised alarms among policymakers alongside privacy enforcers, since recordings of user interaction to their voice assistant such as responses to a news feed, could bear sheer significance during the times of haggling over political popularity.

Aside from that, Luxembourg, the leading privacy watchdog for Amazon.com Inc. in Europe, had been quoted saying on Thursday (August 8th) that it had been in close contact with the world’s largest online retailer’s voice assistance, Alexa.

Meanwhile, adding that Amazon.com Inc. had been looking to potential measures to head off heeding concerns over its handling of Alexa recordings, “For Alexa, we already offer customers the ability to opt out of having their voice recordings used to help develop new Alexa features.

The voice recordings from customers who use this opt-out are also excluded from our supervised learning workflows that involve manual review of an extremely small sample of Alexa requests. ”