Smithfield Foods to launch plant-based meat under 'Pure Farmland' brand


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Smithfield Foods to launch plant-based meat under 'Pure Farmland' brand

On Monday, the 12th of August 2019, US-based meat processing company, Smithfield Foods Inc., headquartered in Smithfield, Virginia, set out a number of soy-based vegan meat products, remarking the latest US-based company looking to take a slice of fast-growing alternative meat industry.

In point of fact, in its Monday’s (August 12th) statement, Smithfield Foods Inc., world’s largest producer of processed pork and pig meat, also added that the Virginia-based company would include soy-based burgers, sausages, meat balls alongside ground meat at its newly introduced vegan-meat portfolio under Pure Farnland brand.

Aside from that, Smithfield Inc.’s plant-based meat products would be available on Kroger Co, Target Corp. alongside Sprouts Farmers Market Inc. as early as by next week, the company said in its Monday’s (August 12th) statement.

Meanwhile, Smithfield Chief Commercial Officer, John Pauley, had been quoted saying in an interview on Monday (August 12th) that its vegan-based meat brands would be available in more than 5,000 retail stores by February 2020.

Besides, expressing an out-and-out optimism over the fast-growing trend of vegan-based meats, Chief Commercial officer of Smithfield, wholly owned by China’s WH Group Ltd., Pauley said in the interview, “We’re not the new guy, we’ve been around for a long time,” adding that Smithfield’s preexisting supply chains alongside marketing infrastructure would proffer a robust leverage against its rivals in an over-saturated plant-based meat industry in the United States.