KFC owner Yum! Brands Inc., an American multinational restaurant chain headquartered in Louisville, Kentucky, had issued a statement on Monday (August 26th) saying that the food chain operator would be testing vegan burger-maker Beyond Meat Inc.’s plant-based boneless wings and chicken nuggets at an Atalanta KFC restaurant, remarking the latest restaurant chain trying Beyond Meat Inc.’s plant-based meats in a bid to attract more vegan-based consumers.
Aside from that, in its Monday’s (August 26th) statement, the Yum! Brands Inc., parent organization of KFC, had added that its quick service restaurant chain would soon set out its vegan menu across the United States upon receiving positive feedbacks from its KFC restaurant in Atalanta.
Since demands of plant-based alternative meats had been sky-rocketing in recent past over the narratives of an increased health consciousness among US consumers, Yum! Brands Inc. has been the latest food chain operator to jump on to the vegan bandwagon to cope up with soaring interests from restaurants alongside consumers.
Besides, Atlanta KFC, hailed widely for its fried chicken, would serve six and twelve pieces of plant-based nugget meals for $6.49 and $8.49 respectively, while Beyond Meat’s boneless wings would be priced between $6 to $12.
In point of fact, buoyed by the news of its latest tie-up with KFC, shares of Beyond Meat closed Monday’s (August 26th) market 5.64 per cent higher to $155.13 per share, while shares of Beyond Meal Inc.’s rose more than three-folds of its initial IPO price since the company went public on last May.