On Tuesday, the 10th of September 2019, the Cupertino, California-based iPhone maker seemed to have infused a hardware war in the smartphone industry by revealing a triple-camera iPhone, while it had also ramped up fight on a clogged streaming media industry by rolling out a streaming TV service priced at $5 per month, heating up challenges on Netflix and Disney.
More importantly, Tuesday’s (September 10th) announcement came into being at the iPhone maker’s biggest yearly event where it conventionally reveals its most potential products for the year ahead. Aside from that, the iPhone make had also added on Tuesday (September 10th) that Apple Inc.’s Apple TV+ streaming television service would be made available in more than 100 countries initially, while Apple’s streaming media platform would start off its services by November this year, nonetheless, the services would not be available in China alongside Apple’s Arcade Video game subscriptions.
Besides, a new buyer of iPhone iPad or Mac would receive an entire year of free streaming TV, a potential move which would likely to draw hundreds of thousands of viewers to its services, while referring to Apple TV service’s aggressive pricing policy in a bid to undercut Netflix and Disney, a managing director of equity trading at Wedbush Securities in Los Angeles, Michael James said, “I think the pricing on the Apple TV service was definitely a positive surprise.
That’s why you’re seeing the hammering in some of the other video service-related names like Netflix, Amazon and Roku. Clearly, that was a positive that people were happy to hear. ”