Beyond Meat brings in Coca-Cola Veteran to head marketing


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Beyond Meat brings in Coca-Cola Veteran to head marketing

Beyond Meat Inc., the LA-based producer of plant-based meat and other food substitutes, share prices of which had soared more than 55 per cent to $101.70 as of Thursday’s (October 24th) Wall St. closure from its IPO price range of $65 to $67 back in May 2nd, had decided to bring in Coca-Cola Co.

veteran Stuart Kronauge as its Chief Marketing Officer, the vegan burger maker which has actor Leonardo Di Caprio alongside Microsoft founder Bill Gates among its starboard of legendary shareholders, said in a statement on Thursday, the 24th of October 2019, as the maker of plant-based meat had been looking to ramp up its presence in retail and restaurants over Europe alongside Northern America as early as by 2020.

In point of fact, Beyond Meat Inc., headquartered in El Segundo, CA, had been going through a major overhaul of its board, as last month it had appointed former Tesla Inc. executive Sanjay Shah as its Chief Operating Officer.

Aside from that, Stuart Kronauge, who had headed the Atlanta-based beverage maker’s sparkling business unit in Northern America for more than 20 years and credited for reviving soda brands likes of Coca-Cola, Diet Coke, Sprite, Fanta alongside Coke Zero, which had been propelling growth of the beverage maker among more health conscious customers, both teenager and adult, would join Beyond Meat in January, 2020.