On Thursday, the 28th of November 2019, the German digital publishing house, Axel Springer SE headquartered in Berlin, alongside forty of its European peers had sued Alphabet Inc.’s search engine behemoth, Google LLC.
over charges of alleged adulteration of a level-playing field in its favour, urging EU antitrust regulators to act on the issue. In point of fact, a joint call by the group for a strident action against the search engine behemoth, Google LLC., appeared to be piling up pressures on EU Competition Commissioner, Margrethe Vestager to take regulatory action against the world’s No.
1 internet service provider roughly two years after she had ruled against Google to stop favouring its own price CSS (Comparison Shopping Service) and fined the search engine provider an upsum of €2.4 billion at that time.
Besides, the companies taking a bold stance against the Google LLC., remarking the largest pact to sue Google LLC. thus far, had sent a joint letter to EU Competition Commissioner seen by a press agency reporter on Thursday (November 28th) adding that the US-based tech mogul had not yet complied with the 2017 order inclined upon it, as the companies wrote in the letter, “We are approaching you (Vestager) because companies like ours are endangered by Google, which is artfully avoiding compliance with the law,” adding that a Google proposal to let industry rivals bid for advertising spaces at the top of a search page, downsized traffic to their sites.