US shoppers had purchased a heftier amount in online than in the malls during this year’s Black Friday sales, which eventually had hurt traffics at traditional brick-and-mortar stores, data from a retailing and shopping tracker had revealed on Saturday, the 30th of November 2019.
In point of fact, US shopping data over this year’s Black Friday, which had conventionally been kicking off a holiday shopping season in the United States comes over the heels of a Barclays data revealed on Sunday (December 1st) morning that figured out the UK shoppers had purchased roughly £12.8 billion online over this year’s Black Friday sales, which had also coincided the US data and had been larger than the sum purchased through brick-and-mortar stores.
Besides, this year’s Thanksgiving Holiday sales were also wounded by a strident surge in online shoppers alongside earlier discounts from the retailers which had started off as early as from the first week of November this year, as referring to an evolved customer behaviour, a senior director of global retail consulting for ShopperTrak, Brian Field said on Saturday (November 30th), “What all of this really boils down to is the customer journey has changed, now it can start anywhere online, in-store and end anywhere ...
and it is about making sure the customer makes the purchase and stays loyal to the brands more than where it happens. ”