SmileDirectClub to start selling aligners directly to dentists, shares space-dive 17%



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SmileDirectClub to start selling aligners directly to dentists, shares space-dive 17%

On Tuesday, the 14th of January 2020, the Nashville, Tennessee-based tele-dentistry company, SmileDirectClub Inc. stocks’ prices mounted as much as 17.4 per cent after the online dentistry company said in a statement it would be selling its aligners directly to the dentists, suggesting a transforming approach to broaden its distribution channel.

In point of fact, Tuesday’s (January 14th) statement from the Nashville-based online dentistry company, co-founded back in the 2014s by a Jordan Katzman and one Alex Fenkell, came forth a month after its existing alignment device deal with rival Align Technology Inc.

had expired. Besides, while shares’ prices of the SmileDirectClub Inc. wrapped up Tuesday’s (January 14th) market 14.17 per cent to $11.70 per share after witnessing a continental dive of 17.4 per cent in the pre-market trading, shares of its former aligner manufacturer, Align Technology Inc.

winded up the day down by 3.9 per cent to $286.47 per share. More importantly, followed by the release of Tuesday’s (January 14th) statement, a spokeswoman for SmileDirectClub, which sells off its aligners online after conducting virtual consultations using a 3D imaging technology, was quoted saying late on Tuesday (January 14th) that the company was no longer bound by any contract to stick on to a conventional channel as agreed with the Align Technology Inc.

adding the aligner maker would begin delivering its clear aligners to dentists and orthodontists as early as this year.