On Tuesday, the 21st of January 2020, the Louisville, Kentucky-based American fast food restaurant chain, KFC (Kentucky Fried Chicken), had formally apologized for one of its advertisements in Australia that showed two boys were staring at a woman’s breasts.
In point of fact, latest move from the American multinational fast food restaurant chain came forth a day after a local campaign group had called for a boycott of KFC products over the advertisement which the group had branded as of ‘sexist’ in nature.
Nonetheless, the Zinger popcorn ad of KFC, which had been running on Australian television channel for more than three weeks and was also posted in KFC Australia’s Facebook page which had 160 dislikes and 700 likes in YouTube thus far, shows a woman wearing short playsuit has been checking her backsides and adjusts her breasts at the window of a parked car, as two teenaged boys inside the car with their mother have been staring at the woman’s breasts.
However, adding that the KFC Australia thought to have placed the teenagers in spotlight instead the woman, a spokesman for KFC’s South Pacific franchisee, Yum Brands, said on Tuesday (January 21st), “We apologise if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light. ”