ByteDance’s TikTok hires Microsoft IP chief as General Counsel



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ByteDance’s TikTok hires Microsoft IP chief as General Counsel

On Friday, the 24th of January 2020, the highly popular video-sharing and social networking service, TikTok, owned by the Beijing-based ByteDance, founded by a Zhang Yiming back in the 2012s, had issued a statement saying that the video-sharing service provider had snatched Microsoft Inc.’s IP Chief, attorney Erich Anderson to act as a head of the Chinese multinational company’s global general counsel.

Aside from that, TikTok had also added at its Friday’s (January 24th) statement that the company’s newly appointed global General Counsel would report directly to the company President, Alex Zhu. In point of fact, TikTok’s latest hiring of Anderson, who had served more than two decades in the maker of Azure and Windows OS, came forth as the company has been scuffling to grapple with a key concern related to its music offerings which might face off a slew of legal setbacks, suggested analysts.

On top of that, following a strong user growth last year, as TikTok has been forging ahead with a planned expansion in to the US advertising market alongside a formation of “creator marketplace,” a number of social marketing agencies reported last month a raft of marketers remained worried over potential copyright infringement issue which might have stemmed from TikTok’s music offerings, while Anderson’s expertise would certainly bring in an in-depth resilience in to the group’s legal proceedings, suggested analysts.