On Tuesday, the 11th of February 2020, Chief Executive of the Stuttgart-based German luxury carmaker Daimler AG said the maker of Mercedes-Benzes would not miss out the opportunity to capitalize on a high-profit margin next-gen electric vehicle market adding it would be a challenge in a near-term for the carmaker to meet stringent carbon emission rules in the European Union.
In point of fact, latest remarks of Daimler AG Chief Executive, Ola Kaellenius, came forth against the backdrop of a growing pressure over the German carmaker to rollout a raft of low-emission vehicle in a near-term to avert carbon taxations, while customers had also been leaning more and more towards heavier and larger Sports Utility Vehicles (SUVs) that has been acting as a double whammy for the Stuttgart-based automaking industry tycoon.
Meanwhile, speaking at a news conference in Stuttgart regarding the carmaker’s annual results, adding Daimler AG’s all-electric Mercedes would be prepared by next year, Kaellenius said on Tuesday (February 11th), “We need to act in an economically rational way.
It is very important to achieve adequate prices on these cars and not to destroy the pricing levels. In the medium term I am confident but 2020 and 2021 will be a challenge. ”