On Wednesday, the 26th of February 2020, Starbucks Corp., the 49-year-old Seattle-based American multinational coffee company and coffeehouse chain having operational over 30,000 locations across the globe, had issued a public statement saying that its Canadian coffeehouse chains would begin to sell plant-based breakfast sandwich of vegan burger maker Beyond Meat Inc.
as early as by next week, pointing towards an intransigent demand of vegan-based meats as health conscious consumers appears to be leaning more and more towards vegan proteins in taste and flavours of meat. Aside from that, at its Wednesday’s (February 26th) statement, the world’s largest coffee chain operator, Starbucks Corp.
had also added that the Beyond Meat’s vegan sandwich would be coupled with cheese and egg, while its innovative breakfast would be made available in more than 1,200 coffee chains across Canada from March 3rd. More interestingly, the deal would likely to heat up an ongoing rivalry over domination of plant-based meat industry between the vegan-meat pioneer Beyond Meat alongside other vegan-based food derivatives producers such as Impossible Foods, Kellogg Co., Morningstar Farms, Nestle SA-owned Sweet Earth alongside Cargill Inc, which had been scuffling to shelve a breathing space in a highly clogged market environment.