Alphabet Inc. owned world’s no. 1 internet services provider Google LLC. had been sued on Tuesday in a proposed class action lawsuit that accused the online advertising industry megalith of illegal tracking down of its users’ internet usage even when the users were browsing internet through ‘in private’ or so called ‘incognito’ mode.
Apart from that, according to the lawsuit filed in the Federal Court of San Jose, California, the complaint accused Google-parent Alphabet Inc.
of pervasive gathering of the users’ internet usage habits including what people were viewing online and the sites they were browsing despite making entrance into the ‘World Wide Web’ through Google’s incognito mode.
More surprisingly, the San Jose lawsuit had also added that the Silicon Valley’s brightest stellar, Google LLC., had been gathering users’ data through its Google Analytics, Google Ad Manager and other apps alongside website plug-ins as well as smartphone apps, while the collected data for each individual had been assisting Google LLC.
to learn more about its users’ friends, favourite foods, hobbies, shopping habits alongside the most embarrassing and potentially intimate things its users were searching online, the complaint said.
Google to face off $5 billion lawsuit; company spokesman says would defend it vigorously
Meanwhile, as the lawsuit filed by the plaintiffs Chasom Brown, Maria Nguyen and William Byatt, and represented in the court by the law firm Boies Schiller & Flexner said, “(Google) cannot continue to engage in the covert and unauthorized data collection from virtually every American with a computer or phone,” as a consequential repercussion, adding that the Mountain View, CA-based online mammoth would defend itself vigorously, a Google spokesman said shortly after the reveal of the lawsuit, “…As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity. ”