Amazon.com Inc., the Seattle, Washington-based world’s No. 1 online retailer, would likely to face off a flurry of EU antitrust charges over the coming weeks regarding the American multinational tech conglomerate’s treatment of merchant data with whom the company’s own products have been competing at the same platform, a source directly briefed over the issue had unveiled on Thursday on condition of anonymity as the source was not authorized to disclose the matter in public.
In point of fact, while the American retailer’s dual role as a marketplace for the merchants alongside their rivals since July last year, could cost the Seattle retailer a hefty amount in punitive measures, latest anti-trust spat on Amazon’s use of merchant data had actually driven by the complaints from Amazon trades in the bloc, said the source.
On top of that, a press agency report had also quoted the EU Commission source as saying that the investigations would involve Amazon.com Inc.’s usage of sensitive merchant data to select the winners for its “buy box,” an amended version of the shopping cart that enables customers to add products from particular retailers directly into their shopping carts.
EU Competition regulators to send a charge sheet against the American retailer
Apart from that, the person familiar with the issue had also unveiled on Thursday that the EU Competition enforcers had been set to send a charge sheet against the Seattle-based world’s No.
1 retailer that would involve a slew of slanderous objections against the company including suspected violation of EU antitrust laws. According to the EU antitrust law, the company against which the regulator would send the charge sheet, would have to respond to the objections in legal documents, however, the company could also ask for a closed-door hearing in a bid to defend itself from the charges.
Nonetheless, while being asked over the issue, neither the EU Commission, nor Amazon.com Inc. had agreed to comment over the blazing matter.