S. African MultiChoice looks to Netflix and Amazon tie-up in potential strategy shift



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S. African MultiChoice looks to Netflix and Amazon tie-up in potential strategy shift

MultiChoice, the Ferndale, Randburg-based S. African broadcasting company that operates the DStv Satellite Television service, a major Satellite TV service in the Sub-Saharan Africa had issued a statement later this week saying that the S.

African broadcasting company had sealed a deal with Netflix and Amazon to add their streaming services into its satellite television network as part of a shift it its strategical policy, marking up a head start for the Africa’s largest pay-TV group when online viewing clutches a full-fledged attention in the continent.

In point of fact, speaking in a presentation later this week, without detailing the name of the partners or the niceties of the company’s partnership with Netflix and Amazon, MultiChoice Chief Executive Calvo Mawela said, “We need to start preparing ourselves to make sure...

we become the platform of choice for people to consume these services. If you are a one-stop-shop where they can get all of this... we position ourselves very well in the market for us to gain customers”.

Multichoice choose to tie-up with Netflix, Amazon, instead competing

Dissecting facts from fictions, as a growing influence of streaming industry pioneer Netflix Inc.

alongside its smaller streaming industry rival Amazon.com Inc.’s Amazon Prime Video, had been threatening the sole existence of MultiChoice and its own streaming service Showmax, the latest MultiChoice partnership deal with Amazon and Netflix had marked up a critical strategical transformation for the African satellite TV industry giant, while analysts said the African broadcaster chose to work with its competitors instead of even trying to compete with them.

Nonetheless, latest move of MultiChoice, the Satellite TV provider that serves 19.5 million households across 50 S. African countries, to partner up with Netflix Inc. and Amazon.com Inc. had widely been contemplated as a safety catch, since poor internet connection outside the home ground of MultiChoice, South Africa, makes its almost impossible for the streaming giants to roll out its contents, suggested industry analysts.