Seattle retailer Amazon secures clearance to deliver alcohol in India



by   |  VIEW 1249

Seattle retailer Amazon secures clearance to deliver alcohol in India

Amazon.com Inc., the Seattle-based world’s No. 1 online retailer, had snatched a clearance to deliver alcohol in the eastern Indian state of West Bengal, laying off the groundworks to mark up its first footprints into the world’s fifth-largest economy’s multi-billion dollar sector, a confidential document seen by a press agency reporter had unveiled on Sunday.

Apart from that, latest media headlines over Amazon.com Inc.’s clearance to deliver alcohol and alcohol-based products in the Indian state of West Bengal came against the backdrop of a notice from the West Bengal State Beverages Corp., which was quoted saying later last week that the agency had authorized a few retailer to conduct the online retailing of liquor in the state and the US-based Amazon.com Inc.

had been among the companies eligible for registration with the respective authorities. Aside from the Seattle-based world’s largest online retailer, Amazon.com Inc.

of Jeff Bezos, the world’s richest man on record, the Chinese e-commerce tycoon Alibaba that controls nearly 60 per cent of entire online sales in the world second-largest economy, had also won the approval to deliver alcohol in the state through its Indian grocery JV BigBasket.

Amazon to sign an MoU with the Indian state on online liquor retailing

On top of that, while the Seattle-based US retailer had seized the clearance for online retailing of liquor in the Indian state of West Bengal, a home to 90 million people and the fourth-most populous state in the country, Amazon.com Inc.

was asked in the notice issued later last week to sign off a MoU (Memorandum of Understanding) with the state. In tandem, the UK-based IWSR Drinks Market Analysis was quoted saying that Amazon’s latest attempt to cement its way into a $27.2 billion liquor market had marked up a bold move given the scale of competition for market shares in the state.