California's Nvidia, Daimler's Mercedes-Benz deepen self-driving technology alliance

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California's Nvidia, Daimler's Mercedes-Benz deepen self-driving technology alliance

The US-based semiconductor industry Goliath Nvidia Corp. had cut a deal with the German automotive industry titan Daimler AG to manufacture a next-gen chip alongside a software platform for the German carmaker’s flagship luxury brand Mercedes-Benz, which could be used for self-driving functions, suggesting a leap forward for the deep-pocketed German carmaker at its uphill battle in the autonomous driving technology.

Nonetheless, Tuesday’s joint statement from Nvidia Corp. and Daimler AG that marked up a further deepening of their tie-up on autonomous driving technology, came forth at a critical time when a majority of the automotive industry behemoths had been grappling to turn their ways towards profitabilities.

Nvidia & Daimler to launch a ground-breaking self-driving software, says Daimler Chief

Meanwhile, adding that the latest joint venture of the US-based chipmaker and the Germany’s second-largest carmaker behind Volkswagen AG would develop an autonomous vehicle processor called the Nvidia Drive AGX Orin platform exclusively built for the Mercedes-Benz units, Daimler AG Chief Executive Ola Kaellenius said during a joint presentation on Tuesday, “We want to launch a ground-breaking software-defined computer architecture for driving assistance and autonomous drive,” adding that the software would be rolled out by 2024 and the Mercedes Benz owners could update their car software by the same way a smartphone got its updates in these days.

Apart from that, while Daimler was quoted saying in a statement in the joint presentation on Tuesday that companies would join forces to develop an advanced artificial intelligence alongside automated vehicle applications in order to proffer an upscaled experience of automated driving, expressing a through and through optimism over the recent Daimler deal to develop an advanced-level automated driving software system for the future Mercedez-benz vehicles, the Nvidia Corp.

Chief Executive Jensen Huang said on Tuesday, “Every future Mercedes-Benz with the NVIDIA DRIVE system will come with a team of expert AI and software engineers continuously developing, refining and enhancing the car over its lifetime.