Unilever to stop US advertising on Facebook, Twitter until end-2020



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Unilever to stop US advertising on Facebook, Twitter until end-2020

Unilever Plc., the London-based British-Dutch consumer goods company had issued a statement on Friday saying that it would stop advertising on the online platforms of Facebook Inc., Instagram and Twitter in the United States until end-2020 citing the debarkation of a growing divisiveness alongside hate-speeches over the utterly polarized election period in the United States, joining a swathe of businesses ranging from retailer to pharmaceutical to consumer goods companies.

In point of fact, latest move of the London-based consumer goods company that owns globally cherished brands likes of Lipton tea and Dove soap, was brought into light on Friday as the company had joined a blazing advertisement boycott campaign against the social networking titan Facebook called as “Stop Hate for Profit” started off by a gauge of US civil rights groups following the death of George Floyd, a black American who had died during an unofficial interrogation by a white US police officer over a number of potential federal offences, eventually opening up a cavernous hole for the opposition lawmakers in the US and UK to humiliate the corresponding Governments by feathering the fires of racism.

Unilever to revise its current position if necessary

Meanwhile, adding that the British-Dutch consumer goods company would reconsider its current position that seems to be supporting the so-called anti-racism protest aimed at spreading violence ahead of the November 2020 US Presidential election, Unilever said in a statement on Friday, “Continuing to advertise on these platforms at this time would not add value to people and society.

We will be monitoring ongoing and will revisit our current position if necessary”. More importantly, shortly after the Unilever statement on Friday, in what could be seen as a consequential repercussion of more and more companies boycotting Facebook ad campaigns, Facebook Chief said in a statement that the social networking titan had amended its content branding policy and had pledged that the posts involving racial or gender biasness which could lead to physical violence or protests would be flagged and banned from being published, even if it relates any politician or lawmaker.

However, the US civil rights groups, which appeared to be acting on behalf of the Democratic Presidential candidate Joe Biden considering a sharp drop in popularity of the Republican President Donald Trump following the launch of the campaign, were quoted saying following the Facebook move that they wanted the social networking giants to do more to stop hate speeches.