On Thursday, a representative for the EU Commission said that the social networking titan Facebook Inc., Alphabet Inc.-owned YouTube alongside Twitter and other social medias would be subject to EU broadcasting legislations for the first time on record over their contents which could be labelled as hate speech and potentially harmful under the guidelines of European Commission.
In point of fact, latest announcement from EU Commission came forth a day after a 30-day ad boycott had begun against the Facebook Inc.’s social networking platform over the company’s reluctancy to do more to put an end to the hate speeches and contents potentially malicious for the social integrity.
Aside from that, back in the 2018, the EU Commission had overhauled its Audio-visual Media Directive followed by partial lobbying from the traditional broadcasters and according to the amended law, the online platforms would face the same obligation as the traditional media companies face off as the broadcasters of the contents.
Online players will have to ensure that their users are shielded against hate speech, says EU Commission
Meanwhile, referring to the non-binding guidelines that could make the social media platforms a potential broadcaster of the contents their users were posting, the EU Commission said on Thursday, “Online players will have to ensure, in a similar way to traditional media players, that users are protected against hate speech and that minors are protected from harmful content.
Online platforms must take action against flagged content, which incites violence, hatred and terrorism, and ensure appropriate advertising and product placement in children’s programmes. ” Apart from that, addressing to the law amended back in the 2018s, the EU Commission had also told that the video on-demand services provider must have at least 30 per cent European contents at their catalogues irrespective of the origin, a move potentially targeting the Netflix and Amazon Prime.
Nonetheless, the EU countries would have until Sept. 19 to implement the rules, suggesting a timeframe for the online players to bring in a sweeping revamp of their platforms for the EU nations.