FCA premium brand Maserati to electrify entire fleet in next five years

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FCA premium brand Maserati to electrify entire fleet in next five years

On Thursday, the London-headquartered Italian-American carmaker Fiat Chrysler Automobile NV’s premium brand Maserati Chief Executive said in a statement that the FCA unit had been brewing off an option to a full-fledged shift towards electric vehicles over the next five years, while the Maserati CEO also added that the company was looking to create a production line of both hybrid and full-electric vehicles, bolstering FCA’s presence in a highly clogged electric vehicle market ahead of its slated €50 billion merger with the Peugeot-maker PSA.

In point of fact, speaking in a fashion web event organized by an Italian daily Milano Finanza, Maserati Chief Davide Grasso was quoted saying that the brand’s new SUV Grecale, scheduled to be released by next year, would be offered both in a hybrid and in a traditional combustion engine version.

Nonetheless, followed by the remarks from Maserati Chief Executive Finanza, several industry analysts were quoted saying that a delayed entrance of Fiat Chrysler into an e-vehicle market largely dominated by Tesla Inc., would unlikely to yield a fitting upshot for Maserati, the century-old Italian luxury vehicle manufacturer founded in the Italian city of Bologna back in the December of 1914.

On top of that, latest move from the Italian-American automotive industry Goliath Fiat Chrysler to electrify its entire Maserati fleet came forth days after the United States’ No. 1 traditional carmaker by market cap General Motor Chief Executive Mary Barra had been quoted saying that the Detroit carmaker would bring in as many as 30 all-electric models globally by 2025, ratcheting up competitions further in to an already congested e-vehicle market.

FCA’s premium brand Maserati to electrify entire fleet

Nonetheless, expressing an out-and-out optimism over FCA’s latest approach to electrify Maserati’s entire fleet, Maserati Chief Executive Grasso said on Thursday’s web event, “The new Gran Turismo and Gran Cabrio models will be electrified too, all our line-up will be electrified in the next five years”.