In what could be contemplated as the Alphabet Inc.-owned Google’s last-ditch attempt to undercut Canberra’s content payment legislations, the Mountain View, California-based world’s largest internet services provider had kickstarted a content platform in Australia on Friday that would feature the news for which the tech conglomerate had to make payments to publishers, becoming the first in the world to cut a deal with the publishers to pay for their news contents.
In point of fact, latest move from Google LLC. came forth weeks after Canberra and the US-based tech conglomerate had rekindled a year-long slugfest on whether tech behemoths like of Facebook and Google should be paying off the Australian publishers to use their contents, while Google had also threatened to impose a fee for Australians to user its search engines.
According to Canberra’s proposal which is set to become a law following a vote in the Australian parliament, Google and Facebook would have to pay off Australian broadcasters and publishers in order to use their contents in search results and news feeds, however, if the tech giants and publishers could not reach a deal, an independent Government-backed arbitrator would set up a fee for using the contents.
Google’s approach has been constructive, says Australian Treasurer Frydenberg
Meanwhile, followed by the reveal of Google’s latest move to rollout a new content portal that would feature the paid news contents, Australian Treasurer Josh Frydenberg was quoted saying in a statement that Google’s approach had been constructive so far adding “The Prime Minister (Scott Morrison) and myself and (Communications Minister) Paul Fletcher had a very constructive discussion with the head of Google just yesterday.
In that discussion ... they re-committed to Australia, we re-committed [to the legislation]. ” Although, financial terms of the deal had not yet been disclosed, Google said in a statement late in the day that it was looking forward to striking agreements with more publishers in Australia, whose stance seemingly had solidified further following Canberra’s strident push to force Facebook and Google to pay for using contents from Australian broadcasters and publishers on their news feeds and search results.