Kroger Co., the Cincinnati, Ohio-based largest supermarket chain in the United States, had issued a statement late on Friday saying that the hypermarket chain operator would shell out $100 to its hourly workers who would agree to participate in a nationwide pandemic vaccination campaign, becoming the latest to join a growing list of US retailers who had incentivized employees to get vaccinated against the pandemic pathogen as soon as possible.
In point of fact, latest move from Kroger Co., the 141-year old second-largest brick-and-mortar retailer in the United States which also operates high-profile banners likes of Harris Teeter and Ralphs across 35 US states, came forth just weeks after the Ohio-based supermarket chain had hired more than 100,000 new workers in a bid to grapple with a steep upsurge in demands as millions of pandemic-wary American consumers turned to home-deliveries and road-side pick-ups.
Kroger Co to invest $50 million in rewards for associates
Apart from that, according to the Kroger Co statement published later this week, the supermarket chain operator would invest an additional $50 million in rewards for its associates, while the extra spending would cover up a $100 in store credits alongside 1,000 fuel points for its hourly workers.
Notably, a raft of US retailers had already adopted similar measures to encourage their US employees to be inoculated as soon as possible, while big-league US retailers such as Dollar General, Instacart, Trader Joe’s alongside German supermarket Chain Aldi, all had offered incentives to their hourly workers to persuade them to take pandemic vaccine shots.
More importantly, Pfizer Inc. said earlier last month that it had plans to inoculate as many as 100 million Americans or nearly a third of the country’s entire population by May this year, while US President Joe Biden had also expressed a sheer optimism last month that a significant number of Americans would be inoculated before Spring 2021.