Italian soccer-club giant Juventus has announced that it would be launching a crypto-coin token to its fan-base as a way of giving them more room for engagement in the club's activities. For the said purpose, the club will be joining forces with Socios.com, a leading platform for blockchain, and will be launching what is being called as the 'Juventus Official Fan Token.'
The fan token will be launched in the first quarter of 2019. When launched the fan token will be able to be traded by fans on Socios.com's official platform against its official token, the $CHZ via a specific mobile app which is also be launched in the days to come.
The club seeks to make the club's ballot-related activities more accessible to fans who have such tokens. The official statement released by the club announcing the news stated, "Juventus is glad to welcome Socios.com to our partners.
At the club, we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe that we can offer new opportunities to our worldwide fan base to engage in a cutting-edge way with their favourite club."
Furthermore, speaking on the subject, the founder and chief executive of Socios.com, Alexandre Dreyfus added, "s one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com and to seek the rewards that our innovative blockchain technology has to offer."
The fan tokens will be available through a Fan Token Offerings (FTO) which is being seen as a unique adaptation of the process of Initial Coin Offering (ICO). Photo Credit: Juventus Football Club