Fashion brands like Adidas, Benetton and Gap had been experiencing a turbulence in their online retailing, as almost one third of the shoes and clothes appeared to be larger or smaller, than their tagged levels. A precise calculation of sizes could cut costly returns for a number of online retailers worldwide like Germany’s Zalando as well as Britain’s ASOS.
Around half of the online ordered clothes are expected to be returned, this holiday season, due to poor fit, according to a survey by a tech firm BodyBlock. As online orders had not been capable of calculating the sizes precisely, the fashion retailers are struggling with their online deliveries and to improve customer satisfaction, amid a blind-folded market atmosphere, fashion retailers are proffering heavy discounts on online sales.
None the less, heavy discounts in the online sales meant struggles to preserve profit margins, and UK Brand, ASOS’s warning on last Monday, regarding the costly returns, caused a heavy tottering to retail shares. Multiple fashion firms are introducing software for accurate sizing of the online customer including firms like Zara and H&M, and quoting “free returns”, as the devils, the directors of retail strategy at Trend Forecaster WGSN, Nivindya Sharma, said, “It’s a big burden for the retailer. Free returns started off as being a competitive advantage but now they’re the norm. ”