Google News
Twitter has announced that it will relaunch its subscription service, Twitter Blue. Twitter Blue will be available for $8 per month on the web, or $11 per month on iOS, and will give subscribers access to a range of exclusive features, including the blue checkmark.
"We’re relaunching @TwitterBlue on Monday – subscribe on the web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark 🧵" the company said.
In addition to the checkmark, Twitter Blue subscribers will have access to a number of other features, such as Edit Tweet, which allows users to edit their tweets after they have been posted, and 1080p video uploads, which allows users to upload videos in high-definition.
Subscribers will also have access to a new "reader mode" feature, which makes it easier to read long threads on the platform. However, Twitter has also warned that subscribers who change their handle, display name, or profile photo will temporarily lose their blue checkmark until their account is reviewed again.
This is intended to prevent users from changing their account details in order to gain the checkmark without meeting the necessary criteria. "Subscribers will be able to change their handle, display name or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again," the platform said.
Gold checkmark
Twitter will also be making changes to the way it distinguishes corporate and government accounts on the platform. Starting this week, it will begin replacing the "official" label with a gold checkmark for businesses, and a grey checkmark for government and multilateral accounts.
This will make it easier for users to identify the type of account they are interacting with. "We’ll begin replacing that 'official' label with a gold checkmark for businesses, and later in the week a grey checkmark for government and multilateral accounts." Overall, the relaunch of Twitter Blue is likely to be welcomed by many users, who will appreciate the added features and the ability to distinguish between different types of accounts on the platform.
It remains to be seen how popular the subscription service will be, but it could provide a new revenue stream for Twitter at a time when the platform is facing increased competition from other social media companies.