Who is Linda Yaccarino, the new CEO of Twitter? Linda Yaccarino, 60, and a graduate of Penn State University, is a business executive, currently president of advertising sales and partnerships at NBCUniversal, a media and entertainment company owned by Comcast.
She is regarded as a leading figure in the advertising and media industry, and has spearheaded major business initiatives and advertising partnerships. You played a key role in transforming NBCUniversal into an entertainment company.
Prior to joining NBCUniversal in 2011, Yaccarino worked for a variety of media companies, including Turner Broadcasting, MTV Networks, and ad agencies such as WPP Group. Within 6 weeks she will become CEO of Twitter. The news, made official, is destined to change the structure of the company and also the work schedule of Musk, who will probably have more time available to devote to his trademark, Tesla.
The requests of the shareholders of the car manufacturer also went in this direction, grappling with a decline in the share value of about 30% in the last 12 months and who asked Musk to lead an action to relaunch the title.
The first results can already be measured by hand, since Tesla celebrated the news with an immediate increase on the stock market.
Elon Musk's words
Musk has officially announced there will be a new CEO for the social media, and it will be a woman.
In about six weeks, Twitter will therefore officially have a new CEO. This was stated by billionaire Elon Musk in a tweet published last night. According to the Wall Street Journal, the new CEO of Twitter will be Linda Yaccarino, head of advertising at NBCUniversal.
Yaccarino is already a well-known face in the media industry as she has been in her current position for over 10 years, during which she helped launch the streaming service Peacock, and before that she spent around 15 years at Turner Entertainment.
Last month, remember, Yaccarino also interviewed Musk on stage at an advertising event in Miami. In the tweet, Musk wanted to clarify and reveal an important detail. Using the pronoun she, the current CEO of the social network has in fact revealed that she will be a woman to hold the reins of the company: "I'm thrilled to announce that I have hired a new CEO for X/Twitter. She will start in about 6 weeks."