Elon Musk's best achievements: Tesla

Tesla's mission is to accelerate the world's transition to sustainable energy through energy production and consumption through renewable energy and electric vehicles, respectively

by Lorenzo Ciotti
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Elon Musk's best achievements: Tesla

Elon Musk said Tesla and SpaceX's goal focuses on the ideal of improving the world and humanity. One of his goals is also to reduce global warming through the use of renewable energy and reduce the risk of human extinction or natural disasters by establishing a human colony on Mars.

Through Starlink, a constellation of satellites manufactured and managed by SpaceX, he would instead like to provide high-speed, low-latency Internet to the entire planet.

Elon Musk and Tesla

In 2004 Musk joined Tesla, a multinational manufacturer of electric vehicles and solar panels, which soon became his most important activity, of which he is still CEO and product architect.

Tesla's mission is to accelerate the world's transition to sustainable energy through energy production and consumption through renewable energy and electric vehicles, respectively. His interest in electric vehicles dates back to well before the founding of Tesla.

It all began when Musk hired Martin Eberhard as CEO, providing virtually all of the capital for the company's first two fundraisers and becoming its majority shareholder from the outset. Due to the financial crisis of 2008, with consequent layoffs in the Tesla company, Musk was forced to also take on the position of CEO.

The first electric car to be built by Tesla, at the time Tesla Motors, was the Tesla Roadster, a sports model. The Tesla Roadster was marketed in 31 countries, for a total of 2,500 units sold. Tesla then began deliveries of the Model S four-door sedan on June 22, 2012 after unveiling the company's third product, the Tesla Model X, on February 9, 2012.

The Model X is presented as an SUV and its marketing it started in September 2015, after numerous postponements due to technical problems. On March 31, 2016, the Tesla Model 3 sedan was presented. It is the first model of the house that aspires to a wider audience, given the announced base price of $ 35,000.

The start of production in July 2017 was sanctioned by Musk with the phrase, addressed to Tesla employees, Welcome to production hell, referring to the stress on the company that the production of the Model 3 would have brought, being the first Tesla produced on a large scale.

Initially production saw numerous delays, leading to increased media attention on the number of Model 3s being produced. In July 2018, Tesla met its self-imposed goal of 5,000 Tesla Model 3s produced per week, a first positive sign of solving manufacturing issues.

In 2020, the Tesla Model Y, a design SUV derived from the Model 3, went into production. In 2023 Tesla has been at the center of many controversies, which have seen Musk try to defend his often criticized product due to layoffs and other problems of a different nature.

Elon Musk Tesla
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