In a daring move set to ruffle a few feathers, Twitter's iconic bird logo is on the verge of being relegated to history, marking yet another in a series of sweeping changes to the Elon Musk-owned platform. As an exciting way to unveil the future of the digital bird's nest, the Tesla founder announced that a brand new logo would be unveiled today.
Tweeting from X.com
In an intriguing twist, Musk also shared that Twitter would now be accessible from the X.com domain, integrating the social media platform more closely with his overarching corporate ecosystem. Musk wrote, "http://X.com now points to https://twitter.com/.
Interim X logo goes live later today."
Twitter, a digital communications cornerstone since its inception in 2006, has proudly sported bird branding from its earliest days.
The company's light blue bird stock symbol, bought for a reported $15 according to design website Creative Bloq, has become synonymous with the platform. Reinforcing the unity of his burgeoning empire, Musk has christened Twitter's parent company as X Corporation.
Matt Rhodes, strategy lead at creative agency House 337, shared his insights on the transformation with Reuters, cautioning about the potential risk associated with overhauling such an established brand. "Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has," Rhodes noted, adding, "Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage."
Twitter's Tumultuous Times and the Dawn of a New Era
Since Musk's takeover, Twitter has faced its share of stormy weather, grappling with layoffs, a significant dip in advertisers, and the ascendance of Threads, Meta's competitor to Twitter.
Drew Benvie, CEO of social media consultancy Battenhall, acknowledged the turbulent phase the company is going through. "The last few months have been tumultuous at Twitter, and I don't think a new brand is going to solve everything," Benvie stated.
However, Benvie also highlighted that the rebranding is about more than just Twitter; it represents an ambitious endeavor to consolidate Musk's diverse ventures under a shared banner. "This is less about reinventing Twitter, and more about building a brand around Elon Musk's empire, including SpaceX, where the 'X' branding really connects a little more closely."
• Elon Musk and Bill Gates best investments• From Losses to Near Profitability: The Renaissance of Twitter under Musk• Elon Musk Weighs in on U.S. Border Crisis• Elon Musk Disbands "Election Integrity" Team at X Amidst Controversy• EU Raises Alarm over Disinformation on 𝕏, Targeting Elon Musk• Twitter's Rebirth as X: Are Paid Subscriptions the Future?