Controversial 'X' Logo Enrages San Francisco Residents: A Nightly Glowing Menace

In a city known for its iconic Golden Gate Bridge and stunning cable cars, an unexpected addition has appeared on the skyline of San Francisco, California.

by Faruk Imamovic
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Controversial 'X' Logo Enrages San Francisco Residents: A Nightly Glowing Menace

In a city known for its iconic Golden Gate Bridge and stunning cable cars, an unexpected addition has appeared on the skyline of San Francisco, California. This time, it's a giant, glowing 'X' As unusual as it may seem, this striking emblem is none other than the new logo of tech giant Elon Musk's latest venture, a messaging platform known as "X", formerly Twitter.

However, not everyone in the city by the bay is welcoming this glowing newcomer with open arms.

The X Factor Lights Up the Night

Last Friday, the symbol was erected on the rooftop of the company's Market Street headquarters, instantly making its presence felt with its radiant luminosity.

Neighbors didn't waste time expressing their discontent, complaining about the intrusive lights that have now become part of their nightly vista. The city's Department of Building Inspection hasn't remained silent either, as it has initiated an investigation into the structure and its adherence to city regulations.

Elon Musk, a figurehead in the realm of tech innovation and the CEO of the electric car manufacturer Tesla (TSLA.O), is no stranger to controversy. However, this act seems to have particularly sparked off a citywide discussion.

As the X logo illuminates the San Francisco night, the reactions have been anything but muted. "I'm just astounded at the flagrant lack of consideration for anyone ever," voiced X user @DollyMarlowe, echoing the sentiment of many city residents.

Another X user, @itsmefrenchy123, imagined a similar predicament, saying they would be "LIVID" over the bright logo if it were "right across from your bedroom."

A Sign of Commitment Amid Discontent

Despite the ongoing criticism, Musk's decision to keep his latest venture in San Francisco could bode well for a city attempting to rebound from a global pandemic that took a toll on its tourism and business sectors.

The entrepreneur relocated Tesla's headquarters from California to Texas in 2021, but seems to be committed to keeping X in the Golden Gate City. "Beautiful San Francisco, though others forsake you, we will always be your friend," Musk pledged in a recent statement.

While the future of the glowing "X" hangs in the balance with the Department of Building Inspection's investigation, its mere existence has already made an indelible mark on the city's landscape.

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