How much do Instagram influencers earn depending on their followers

The earnings for each single post vary depending on the followers

by Lorenzo Ciotti
How much do Instagram influencers earn depending on their followers
© Presley Ann / Stringer Getty Images Entertainment

The role of influencers on Instagram has assumed great importance in the social media scene. They have become real public figures capable of influencing purchasing decisions and promoting brands and products. But how much can influencers earn on Instagram? And how does their earnings vary based on the number of followers they have? Before going into detail about the money that can be earned, it is important to underline that the earnings of influencers depend on various factors such as the engagement rate (user interaction rate), the market niche in which they operate and the quality of the contents that they create.

Therefore, please note that the following numbers are only an indicative basis. Micro-influencers (less than 10,000 followers) Micro-influencers are those who have less than 10,000 followers on Instagram. Although they have a smaller following than other more famous influencers, they can be very useful for promoting niche or local brands.

Depending on their specific niche, they can earn between $50 and 500 per sponsored post, depending on their interaction rate and the company they partner with. Mid-level influencers (between 10,000 and 100,000 followers) Influencers who fall into this category enjoy a larger following and can collaborate with larger companies.

Their earnings can vary between $500 and 5,000 per sponsored post. Additionally, they may receive gifts or paid trips as part of the collaboration.

How much do Instagram influencers earn

High-level influencers (between 100,000 and 1 million followers) Influencers with a high number of followers have a higher market value.

They can earn from 5,000 to $20,000 per sponsored post and have long-term collaboration contracts that include more posts and greater advertising exposure. They may also get opportunities to attend exclusive events or luxury trips.

Top-tier influencers (over 1 million followers) Influencers with over 1 million followers are considered internet icons and have great marketing power. They can earn from $20,000 and up for a sponsored post. Their fame can also allow them to sign collaboration contracts with big brands or become long-term ambassadors, leading to much more substantial earnings.

However, it is important to consider that an influencer's income on Instagram is not only linked to sponsored posts. Successful influencers can monetize their accounts by selling products, attending events, offering consulting services, or creating partnerships with other social platforms.

In conclusion, becoming an influencer on Instagram can be a profitable path, but it requires commitment, creativity and dedication. The earnings vary depending on the number of followers, but also on other factors. It is important to constantly work to improve the quality of your content and establish an authentic connection with your audience to build a solid and lasting career as an influencer.