The New York Times Taps Quartz Editor for AI Director Role



by FARUK IMAMOVIC

The New York Times Taps Quartz Editor for AI Director Role
© Getty Images/Mario Tama

The New York Times (NYT) has recently taken a bold step into the future of journalism by creating a new position: editorial director of artificial intelligence initiatives. Zach Seward, the founding editor of the technology-focused outlet Quartz, has been chosen for this pioneering role.

This move signals a significant shift in how the esteemed publication views the role of AI in journalism.

Balancing AI with Human Journalism

Seward’s primary responsibility will be to establish principles for the use of generative AI in the newsroom, as outlined by Executive Editor Joe Kahn and Deputy Managing Editor Sam Dolnick in a staff memo.

The NYT is clear in its stance that its journalism will continue to be driven by human reporters and editors. Seward's expertise in technology journalism makes him an ideal candidate to navigate the complex relationship between AI and traditional journalistic practices.

This announcement comes at a time when AI's role in journalism is a topic of a debate. While OpenAI's GPT-4 and similar technologies can produce written content rapidly and with a high degree of proficiency, the ethical and practical implications of relying on AI for news generation are still unclear.

The NYT’s move reflects a growing recognition in the industry that AI, despite its potential, is not a substitute for the nuanced and critical work of human journalists.

The Future of AI in Newsrooms

The creation of Seward's role is not just about integrating AI into the newsroom; it's about shaping the future of journalism in an increasingly digital world.

The NYT aims to harness AI as a tool to enhance, rather than replace, the work of its journalists. Seward’s team will experiment with AI tools, potentially incorporating them into the publication's digital products. However, the road ahead is not without challenges.

Other news organizations have faced setbacks when integrating AI into their workflows. For example, CNET's experiment with AI-generated stories led to a multitude of errors. Similarly, Sports Illustrated and Gizmodo have encountered issues with AI in journalism.

The big question facing editorial leaders like Seward is how to effectively harness AI's capabilities without compromising journalistic integrity. With the rapid evolution of internet technologies and changing reader expectations, Seward's role will be crucial in ensuring that the NYT remains at the forefront of digital journalism innovation.

New York