"Google stores users' private browsing data, to send personalized ads and to uniquely identify each of them, with a high probability of success," we read in the reasons. Google has agreed to settle a 2020 lawsuit centered on its Chrome browser's incognito mode.
The decision came after Northern District of California Judge Yvonne Gonzalez Rogers denied dismissal last August. Previously, Google said Chrome indicates every time you open a new incognito tab that websites may be able to collect information about your browsing activity during your session.
In a subsequent statement, Google stressed that it is always working to improve its privacy practices, wanting to continue investing in technology and controls that give users more transparency about their data. The accusation, in the form of a class action, seeks compensation of over 5 billion dollars.
Google privacy lawsuit
According to the New York Post, Google used tools including Analytics to track users, demonstrating this with email conversations that supported claims that the company could actually get around what it promised with privacy mode turned on.
Google Chrome's incognito mode should prevent people's activities online from being tracked, preventing browsing and search history and thus the creation of so-called cookies, the fingerprints left during use of the web. Despite this being done, insiders apparently still manage to obtain identifying information about users.
We recall in 2017 the company was sentenced by the European Union antitrust to a fine of 2.42 billion euros on charges of having created and maintained a dominant position in the online shopping search sector, to the detriment of free competition and therefore people.
In detail, the accusation is that of showing links to online shopping sites on its results pages that pay to be highlighted, without giving space to other search engines dedicated exclusively to shopping.