Donald Trump Enters Footwear Market with Launch of Gold Sneakers

Former President Donald Trump unveiled a new sneaker line on Saturday at Sneaker Con in Philadelphia, signaling his entry into the footwear industry.

by Faruk Imamovic
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Donald Trump Enters Footwear Market with Launch of Gold Sneakers
© Getty Images/Scott Olson

Former President Donald Trump unveiled a new sneaker line on Saturday at Sneaker Con in Philadelphia, signaling his entry into the footwear industry. This move comes hot on the heels of a significant legal setback, where Trump and his companies were ordered to pay nearly $355 million in a New York civil fraud trial.

A Golden Launch

Trump introduced the "NEVER SURRENDER HIGH-TOP SNEAKER," featuring a pair of gold sneakers priced at $399, at the convention. His announcement was not just about launching a product but also a statement of resilience.

"This is something I’ve been talking about for 12 years, 13 years, and I think it’s going to be a big success," Trump remarked, highlighting his long-standing interest in the venture. By Saturday night, these sneakers were listed as sold out on the website, with 1,000 pairs initially available for purchase.

In addition to the high-top sneakers, Trump's foray into the sneaker market includes two other versions adorned with “T” and “45” on their sides, retailing for $199. The collection also extends beyond footwear, offering cologne and perfume at $99 each.

Despite the direct association with Trump's name and image, the products are technically offered by CIC Ventures LLC, with 45Footwear, LLC leveraging Trump's brand under a licensing agreement.

Controversy and Campaigns

The launch was met with criticism from political opponents, with Biden campaign spokesperson Michael Tyler commenting on Trump's appearance at Sneaker Con with a sharp jab, hinting at Trump's estrangement from presidential privileges.

Trump's entry into the sneaker market, however, is part of a broader narrative that encompasses his ongoing legal battles and political aspirations. Following his appearance at Sneaker Con, Trump is slated to visit Michigan to rally support amidst the backdrop of his recent legal challenges.

These include a forthcoming criminal trial in a hush money case and a hefty fine for fraudulently inflating the values of his properties. Trump's Michigan visit, strategically timed just before the state's Republican primary, underscores his continued influence within the party and his ambition for a potential rematch with President Joe Biden in the 2024 election.

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