Disney and Reliance Forge a New Media Powerhouse in India

Disney has partnered with Mukesh Ambani, Asia's wealthiest individual, to launch a groundbreaking media conglomerate in India.

by Faruk Imamovic
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Disney and Reliance Forge a New Media Powerhouse in India
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Disney has partnered with Mukesh Ambani, Asia's wealthiest individual, to launch a groundbreaking media conglomerate in India. This venture is poised to captivate an audience of over 750 million, leveraging the vast resources and expertise of both conglomerates.

A Fusion of Giants

Wednesday's announcement revealed that Reliance Industries, led by billionaire Mukesh Ambani, and Disney are merging their digital streaming services along with 100 television channels into a joint entity valued at approximately $8.5 billion.

Reliance, through its Viacom18 subsidiary, will control just over 63% of this new powerhouse, leaving Disney, the owner of Star India, with the remaining shares. This collaboration is designed to revolutionize the digital entertainment experience in India and beyond, by combining Disney's globally celebrated films and shows with Viacom18's acclaimed productions and sports content.

"With the addition of Disney’s acclaimed films and shows to Viacom18’s renowned productions and sports offerings, the joint venture will offer a compelling, accessible and novel digital-focused entertainment experience to people in India and the Indian diaspora globally," stated the partnership.

Nita M. Ambani, Mukesh Ambani's wife, is set to chair the joint venture, marking a significant step forward in this ambitious collaboration. Mukesh Ambani described the deal as a "landmark agreement" signaling the dawn of a new era in the Indian entertainment industry.

Setting the Stage for Future Success

Disney CEO Bob Iger expressed enthusiasm for the venture, noting India's position as the world's most populous market and the unique opportunities it presents for creating lasting value for the company.

"Reliance has a deep understanding of the Indian market and consumer, and together we will create one of the country’s leading media companies," Iger added. This partnership comes at a crucial time for Disney, which has encountered several challenges within India's dynamic media and entertainment sector.

The joint venture not only signifies a robust response to these challenges but also underscores a strategic pivot towards harnessing the potential of digital media in one of the globe's fastest-growing markets. By uniting the strengths of Disney and Reliance, this venture is set to offer unparalleled entertainment options to millions, potentially redefining the consumption of digital media in India and setting a new benchmark for the global entertainment industry.

Disney India
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