Google’s New Power Play: Merging AI with Everything!

The tech giant Google is undergoing significant organizational changes, as announced by CEO Sundar Pichai in a recent internal memo.

by Faruk Imamovic
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Google’s New Power Play: Merging AI with Everything!
© Getty Images/Nathan Howard

The tech giant Google is undergoing significant organizational changes, as announced by CEO Sundar Pichai in a recent internal memo. These adjustments, which aim to integrate and bolster the company's artificial intelligence (AI) capabilities, signal a strategic pivot that could reshape how Google operates internally and competes in the tech industry.

Centralizing AI Operations

In a move to streamline decision-making and enhance operational agility, Google is further integrating its AI teams. This initiative builds on last year’s consolidation of the Brain group and DeepMind into a unified AI powerhouse.

Now, additional AI research teams, including those focused on building AI models and the Responsible AI team—tasked with developing ethical AI guidelines—are also merging into Google DeepMind. This restructuring underscores the increasing importance of AI in Google's strategy and the central role of Demis Hassabis, head of Google DeepMind.

Since last year's merger, Hassabis has been pivotal in steering the company's AI endeavors. His leadership is crucial as Google ramps up its development of advanced AI models like Gemini, which not only keep Google competitive against firms like OpenAI but also transform these technologies into market-ready products.

Pichai highlighted that this organizational shift would concentrate compute-intensive model building within DeepMind, streamlining efforts and possibly alleviating internal competition for computing resources—a growing concern within Google.

Expansion and Integration in Hardware and Software

The changes extend beyond AI, touching other significant parts of the business. Google’s devices and services group, responsible for hardware products like Pixel phones and Fitbit wearables, is set to merge with the team managing Android and Chrome.

This major realignment creates a new division known as "Platforms and Devices," headed by Rick Osterloh. Meanwhile, Hiroshi Lockheimer will continue at Google, taking on different projects across the company. Moreover, Sameer Samat has been elevated to President of Android Ecosystems.

In his new role, Samat is tasked with managing relationships with Android partners and maintaining the crucial balance that prevents Google’s hardware ventures from unfairly overshadowing its software collaborations.

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