Twitter Officially Rebrands to X.com

Twitter, once a bustling hub of social interaction and short-form updates, has officially rebranded itself as X.com.

by Faruk Imamovic
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Twitter Officially Rebrands to X.com
© Getty Images/Leon Neal

Twitter, once a bustling hub of social interaction and short-form updates, has officially rebranded itself as X.com. This transformation, which marks the end of Twitter's iconic bird app, has been a significant change for users and the digital landscape.

The rebranding has been a gradual process, with X.com links appearing since April, but the complete domain switch has now solidified this shift. “We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same,” states a message at the bottom of the X login and home pages.

The Journey to X.com

The transition from Twitter to X.com has been in the making for a while. Elon Musk, who acquired Twitter in 2022, announced the rebranding last July. Musk has long envisioned creating an "everything app" under the X.com brand, a vision that dates back to his early entrepreneurial days.

“The Twitter name made sense when it was just 140-character messages going back and forth—like birds tweeting—but now you can post almost anything, including several hours of video,” Musk explained on X last summer.

“In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird”. Under Musk's leadership, Twitter has expanded its capabilities, incorporating video and voice calls.

However, the journey has not been without its controversies. The platform has welcomed back figures like Alex Jones, faced criticism for its handling of verification, and seen a rise in spam accounts. These changes, along with significant API pricing adjustments, have disrupted many third-party applications.

Despite these challenges, Musk remains focused on his broader vision for X.com. His history with the brand dates back to 1999, when he cofounded an online bank by the same name. This bank eventually merged to become PayPal. Musk reacquired the X.com domain from PayPal in 2017, citing its "great sentimental value."

Impact and Future Prospects

The rebranding to X.com is not just a cosmetic change; it represents a shift in the platform's identity and functionality.

The vision for X.com includes not only social networking but also comprehensive financial services. While this ambitious goal is still a work in progress, the platform's evolution under Musk is undeniable. According to Liz Reid, head of Google Search, AI Overviews will expand to countries outside the United States by the end of 2024, introducing the feature to over a billion users worldwide.

This expansion signifies a rapid and extensive rollout, reflecting the platform's evolving capabilities. For users and publishers alike, the changes bring both opportunities and challenges. While the convenience of AI-generated summaries can save time, they also raise concerns about the accuracy and depth of information.

Users may need to cross-reference the provided information with other sources, especially for critical or detailed queries.

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