Apple’s AI-Powered Siri: What to Expect from Upcoming Features

At WWDC 2024, Apple is set to reveal significant advancements in its digital assistant Siri, promising a more powerful and intuitive user experience across various iPhone applications

by Sededin Dedovic
Apple’s AI-Powered Siri: What to Expect from Upcoming Features
© CNBC Television / Youtube channel

At this year's Worldwide Developers Conference (WWDC) 2024, Apple is expected to announce significant enhancements to its digital assistant Siri, according to the latest information published on Apple Insider. Sources close to Apple's AI initiative have revealed almost everything Siri will be able to do in over a dozen iPhone applications.

The main goal for Siri is to become more powerful and better at understanding voice commands expressed in natural language. Apple has reportedly been training Siri by having Apple technicians give intentionally vague commands.

For example, instead of asking "Hey Siri, show me pictures of my cat," they tested with vaguer commands like "I want to start a blog" or "I feel nostalgic now." These are commands that are not specific to one action, requiring Siri to first interpret and then decide how best to respond to what the user wants or needs.

The advantage is obvious—training Siri to be better for users who don't know (or don't want to use) the exact syntax required to execute a command. For instance, a user saying "Hey Siri, I want coffee" may or may not turn on the smart coffee machine, while the command "Hey Siri, turn on the coffee machine" would likely work.

The former is a natural statement, while the latter is a direct command. Apple aims to reduce this fixed syntax, making Siri much easier to use.

New Siri Features

Camera: Siri will be able to control the camera via voice commands.

You'll be able to start or stop video recording, open the camera in a specific mode (photo, portrait, video, etc.), start a timer, and switch between the front and rear cameras. Theoretically, this would allow you to set up an iPhone for a group photo, step away, and then use voice commands to remotely take the picture.

Apple CEO Tim Cook delivers remarks at the start of the Apple Worldwide Developers Conference (WWDC) on June 10, 2024 in Cuperti© Justin Sullivan / Getty Images

The Mail app is getting a complete redesign.

It will automatically classify emails using machine learning, something Gmail users are likely already familiar with. Additionally, Siri will be able to perform detailed functions via voice commands. This includes tasks like composing an email, sending it, scheduling it, marking it as spam, and setting reminders to read an email later.

Siri will also be able to summarize emails and create "smart replies," a feature similar to Smart Reply on Android and Help Me Write in Gmail.
Apple is likely to introduce many photo editing features based on generative AI.

Pixel phone users will probably recognize many of these features, as they are similar to those already available on Pixels with Magic Editor and Google Photos, such as moving/removing objects from a photo and filling gaps with generative AI, finding specific photos with certain people/animals, and applying generative AI filters.

Safari: Apple's web browser will use Siri to summarize web pages, something Google has already brought to Android via Gemini. Safari will also be able to create new tab groups or open a new private tab via voice commands.

Voice Memos: You'll be able to use Siri hands-free for Voice Memos. For example, you can ask Siri to create a new voice memo and then start speaking. You can also stop the recording, save it with a specific name, and even move it to a specific folder—all without touching your iPhone.

When will these features be available?

According to Apple insider Mark Gurman, some of the new features won't be available at WWDC. Apple will almost certainly announce several of them, but not all will be available in 2024.

Gurman believes that most of these features will be available only in 2025 through a software update. Of course, this doesn't mean Apple won't release at least a few of them at or around WWDC. However, it is probably best not to expect iOS 18 to come with all the mentioned features, as it is much more likely they will be gradually introduced over the coming months, writes Android Authority.

Apple's upcoming enhancements to Siri, announced at WWDC 2024, aim to make the digital assistant more powerful and user-friendly. By improving its ability to understand natural language and perform a wide range of tasks across various apps, Siri will become a more intuitive tool for users.

While some features may debut later in 2025, the anticipated updates highlight Apple's commitment to leveraging AI for a more seamless and efficient user experience. These advancements promise to simplify daily tasks and enhance interaction with Apple's ecosystem, setting a new standard for digital assistants.

As Apple continues to innovate, users can look forward to a smarter, more responsive Siri that adapts to their needs with greater precision and ease. After so many years, will Siri finally get the attention that Apple once expected?