MAU - these three letters of the holy grail are the modern gaming industry. "Monthly active players", ie the number of monthly active players in the future is more important than sales numbers, and after it reached a real maximum in 2020 under the influence of covid, many large publishers are facing expected but unwanted declines.
The gaming industry has become one big carousel, at the absolute point at which Activision Blizzard has found itself. Their leadership estimated that it was not able to maintain the figures at such a level, which is also one of the reasons why the company was sold to Microsoft for almost 70 billion dollars, and yesterday's annual report reveals concrete figures.
Huge numbers, but much less Namely, Activision Blizzard had a total of 372 million monthly active players in its games in the quarter ended at the end of March this year, which is a huge number, but also 63 million less than in the same period last year.
The economy and society after two pandemic years have now found themselves facing a full reopening, which also explains the decline in the number of Warzone players. However, Activision also found the culprit in the weaker sales of Call of Duty: Vanguard.
Mobile of Call of Duty, on the other hand, kept an identical number of players at roughly 119 million a month, but overall as a Call of Duty franchise it recorded lower revenues.
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The smaller number of active players per month resulted in about $ 500 million in lower revenues, which is a problem that some new management will face after the acquisition of Microsoft.
If it happens at all. Despite the decline, Activision is increasing its investment in Call of Duty. "We have continued to rapidly expand our development resources. Our growing teams are focused on delivering even more content to PCs, consoles, and mobile phones, and we are also expanding Warzone to mobile phones, ”they say.
We are sure that this year's sequel to Modern Warfare by its very name will ensure the influx of new players and stabilize the number of monthly active players, and the new Warzone, if performed properly, could reverse the curve.