Square Enix has agreed to sell its studios and their IPs



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Square Enix has agreed to sell its studios and their IPs

One great era of the gaming industry has come to an end Embracer Group, which already owns Gearbox, THQ Nordic, Koch Media, Saber Interactive, and dozens of other studios, has agreed to buy Crystal Dynamics (Tomb Raider, Marvel's Avengers), Eidos Montreal (Deus Ex, Guardians of the Galaxy) and their IP- eve (Thief, Legacy of Kain () for $ 300 million.

Everything has already been agreed upon, both sides have officially announced, Embracer will pay Square money once and in cash, and the transaction will be concluded sometime in the summer of this year. In the last two years, they have spent over 8 billion on acquisitions
Square Enix and the Embracer Group agree that the legendary studios under the new leadership have an even greater potential peak than before, and this collaboration should open space for Square to collaborate with other companies, as Embracer has its roots in almost all entertainment industries.

Embracer Group in a short time became the largest European gaming company. Its largest co-owner is Swedish billionaire Lars Wingefors with approximately 28% stake, and in the last two years alone, without Square Enix’s studies, $ 8.1 billion has been spent on acquisitions.

In 2022, Square Enix will turn to NFTs and blockchain

Square Enix says that this inflow of money will allow them to invest more in blockchain, AI, and cloud, and especially this first could be a risky bet on NFTs and technology that is already out of trend, and all those who tried to push it, players, they turned their backs in loud indignation.

This was revealed by their president Yosuke Matsuda in a New Year’s letter to his employees. As he says, 2021 was marked by NFTs, cryptocurrencies, and cloud gaming. Matsuda believes that before the commercialization of NFTs, the market should calm down, ie the prices of virtual goods with a single token (NFT) should be normalized, and speculation at too high prices should be marginalized.

He believes this will happen through widespread market adoption. Matsuda sees the normalization of the NFT market as an opportunity for self-sustaining growth in games. He admits that the majority of players have expressed dissatisfaction with the new trends, but at the same time believes that there is a base of non-traditional players who would like the "play to contribute" model.