Microsoft is confident that the UK will still allow it to buy Activision Blizzard
by FARUK IMAMOVIC | VIEW 477
Apparently, the United Kingdom does not yet approve the acquisition of Activision Blizzard, Microsoft reacted promptly with a statement. Xbox boss Phil Spencer has spoken, repeating what he's been saying for the past few years, which is that Game Pass and Microsoft are bringing salvation to the entire video game industry.
"Today, the largest and fastest-growing segment of gaming is on mobile platforms," Spencer said. "To reach the billions of players where they are and no matter what device they play on, we need to embrace choice. Giving players choice in how they play their games makes gaming more accessible and leads to larger, more vibrant communities of players."
It can't reach billions without Activision Blizzard
“We intend to make Activision Blizzard's much-loved library of games – including Overwatch, Diablo and Call of Duty – available in Game Pass and to grow those gaming communities.
By delivering even more value to players, we hope to continue growing Game Pass, extending its appeal to mobile phones and any connected device”. Spencer once again explained why he is allocating so much money to Activision Blizzard.
The head of Xbox then confirms what we wrote about a few days ago. And that is what Activision Blizzard wants most because of its knowledge and expertise in mobile game development. "The expertise that Activision Blizzard's teams bring to mobile game development will help us understand how to create games that appeal to players around the world."
Call of Duty is still on PlayStation
And then he referred to the main reason why the UK Competition Authority did not allow the merger in the first stage.
As he says, he wants to reach billions of players in a principled way. "That is why we have already said that we are committed to making the same version of Call Of Duty available on PlayStation on the same day it is launched in our country," he repeats.
Spencer is confident he will be able to persuade the UK regulator to change its mind. "We believe that a thorough review will show that the combination of Microsoft and Activision Blizzard will benefit the industry and gamers." At the same time, he does not argue in a single sentence why the acquisition does not harm the competition, so it is actually unclear what he will bring before the regulators again, for which he has a week.