New EA Battlefield campaign in development
by FARUK IMAMOVIC | VIEW 297
After Battlefield 4 and the Hardline spin-off, Battlefield will finally get a proper campaign. There were some rumors about it at the beginning of the summer, and now it has been officially confirmed. For the development of the story campaign of the new Battlefield, but also for all future ones, EA founded a new development studio in Seattle, led by the original creator of Halo, Marcus Lehto.
Ridgeline Games will be assisted by Ripple Effect studio, formerly DICE LA, which was recently reorganized along the lines of EA's elite Respawn studio. "We're all in on the future of Battlefield! We're continuing to support #BF2042, and welcome our new studio, @RidgelineGames, who will be focusing on a narrative campaign."
Make no mistake, the campaign for the new Battlefield will in no way be related to Battlefield 2042, which most DICE employees have already given up on.
We're all in on the future of Battlefield!
We're continuing to support #BF2042, and welcome our new studio, @RidgelineGames, who will be focusing on a narrative campaign.
Read more from GM Byron Beede ðhttps://t.co/RHcHYe0opc pic.twitter.com/fO7eCHNDAB — Battlefield (@Battlefield) September 8, 2022
EA has appointed Respawn head Vince Zampella and Byron Beede, yesterday's head of the Call Of Duty series, to oversee the development of new Battlefield titles as a tandem. An experienced tandem should ensure that flops like 2042 don't happen again.
"As we approach our 20th anniversary, we’d like to share the future of the franchise and be clear with you on our vision: We are all-in on Battlefield," said Byron Beede. He claims he is committed to unlocking the potential of one of the best FPS franchises in the world.
To that end, EA and the new Battlefield execs launched a "global effort," coordinating multiple studios to build a connected Battlefield universe. They suggest that Ripple and Ridgeline's campaign and DICE's multiplayer are not the only Battlefield projects currently in development.
So instead of marginalizing the once-enormous series, EA decided to further increase its efforts with Battlefield. It's all or nothing, and we can't wait to see the first results. Taught by past experience, because it is not the first time that fans are whispered what they want to hear, we remain cautious.