Nvidia CEO Jensen Huang says cheap GPUs are part of the past

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Nvidia CEO Jensen Huang says cheap GPUs are part of the past

This week gaming industry witnessed the presentation of one of the most senseless generations of Nvidia graphics cards. Which, don't get us wrong, are not bad, just unnecessary and expensive and therefore inappropriate in the current global situation.

Nvidia has officially announced the RTX 4090 and 4080 graphics cards. 2-4 times more powerful, but also at a higher price, and a 15-year-old game will profit the most. Nvidia has just introduced a new series of RTX40 graphics cards.

And with the RTX 4090 and 4080 models, which will lead Nvidia's new generation of graphics cards. Other, weaker models will follow sometime in 2023. Both models boast high performance, and the generation will be opened on October 12 this year by the RTX 4090 with 24GB GDDR6X memory at a recommended price of $1,600 and the RTX 4080 with 16GB GDDR6X memory at a price of $1,200.

In addition to the 16GB model, Nvidia has another, weaker RTX 4080 model. It will follow with 12 GB of GDDR6X memory sometime in November for $900.

DLSS 3 is the biggest factor

The new generation of Ada Lovelace architecture is designed to significantly improve the use of Ray-Tracing.

Thanks to DLSS 3, which Nvidia claims will improve performance by up to 4 times what the graphics card can deliver natively. The RTX 4080 will be 2 to 4 times faster than the RTX 3080 Ti, claims Nvidia, but did not specify whether this applies to the weaker or more powerful version.

It is worth noting that the initially set price for the weaker version was $900, 200 higher than the RTX 3080 at one time, and we all know how much the real price was in the end (and still is).

A demonstration on a 15-year-old game

One big new feature is a modding platform named RTX Remix that will allow Ray-Tracing to be retrofitted into older games that don't natively support it.

One of them is the iconic Portal from 2007, which for the sake of demonstration got new, better textures from Nvidia itself, and they will pack all of this into a mod pack that they will deliver for free as DLC on Steam.+ And while the RTX30 generation still dominates the industry, both in terms of market and performance, Nvidia decided to release up to 29% more expensive cards compared to the previous generation, and its boss Jensen Huang responded to consumer criticism.

He believes that the price increase is justified, and the new generation in itself is justified in the context of supporting expansion in the so-called metaverse with its own Omniverse Cloud platform.

Everything is more expensive

He states that the silicon board itself is "a ton more expensive" than it used to be.

Falling prices throughout a generation (or in a new generation) as they used to be will be impossible. Moore's Law, which states since 1964 that technology is capable of doubling the number of transistors on the same surface at the same or lower cost every two years, is finally dead, according to Huang.

"The idea that a chip is going to go down in cost over time, unfortunately, is a story of the past,” the director with an annual salary of around 20 million dollars concluded his observations.