In anticipation of the game's highly anticipated release, devoted fans once had the unique opportunity to acquire it for free by getting a tattoo of a sinister motif. Today, Blizzard has taken their promotional efforts to an entirely new level by introducing a campaign that, if one can believe it, involves a gaming PC infused with human blood.
This novel marketing endeavor, known as the "Blood Harvest" campaign, has a philanthropic twist at its core. It aspires to collect a total of 666 liters of blood, a noble cause aimed at fulfilling the needs of hospitals. In return for their generous contribution, gamers who furnish Blizzard with confirmation of their blood donation are automatically entered into a captivating contest to win a custom-designed Diablo 4 PC.
The gaming rig in question is nothing short of extraordinary. It features an Intel Core i9 processor, a high-powered Nvidia GeForce GTX 4090 graphics card, a whopping 64GB of RAM, a capacious 3TB SSD drive, and a state-of-the-art water cooling system.
And yes, as per Blizzard's audacious claims, this exceptional system is said to be infused with authentic human blood.
The campaign has successfully secured 11% of the targeted blood donations
To incentivize and reward participants, the "Blood Harvest" campaign has unveiled a tiered reward system.
As the community inches closer to its 666-liter goal, three significant milestones will unlock rewards that are accessible to all players. Presently, the campaign has successfully secured 11% of the targeted blood donations, but it's important to note that, as of now, only residents of the United States are eligible to take part in this extraordinary venture.
In summary, Blizzard's "Blood Harvest" campaign is a unique fusion of altruism and fandom, offering gamers a chance to own a cutting-edge PC that is truly one of a kind. Whether it's the allure of winning this gaming behemoth or the satisfaction of contributing to a charitable cause, this campaign is bound to be remembered as one of the most extraordinary and daring marketing strategies in the gaming industry.