Call of Duty: Modern Warfare 3 has reportedly set new "engagement records" since its release, despite being sold as a separate package at full price. The game was originally pitched internally as DLC for MW2 in 2022, but Activision ultimately decided to release it as a standalone title.
While no official sales figures have been released, Activision has hinted that the game may not have sold as well as its predecessors. However, engagement is a key metric for live-service games, and Modern Warfare 3's strong start suggests that it could be a success in the long run.
Engagement vs. Sales
In the past, Activision has been quick to tout the sales figures of its Call of Duty games. However, in the era of live-service games, engagement is becoming increasingly important. Engagement measures how much time players are spending with a game, and it can be a valuable indicator of its long-term success.
Modern Warfare 3's strong engagement suggests that players are enjoying the game, and that they are likely to continue playing it for months to come. This is good news for Activision, as it means that the game can continue to generate revenue through microtransactions and other in-game purchases.
The Future of Call of Duty
It will be interesting to see if Modern Warfare 3 can maintain its high level of engagement over the next year. The game will face stiff competition from other live-service games, such as Fortnite and Apex Legends.
However, if Activision can continue to support the game with new content and updates, it has a good chance of being a success. Overall, Call of Duty: Modern Warfare 3's strong engagement is a positive sign for the future of the franchise.
The game shows that Activision is adapting to the changing landscape of the video game industry, and that it is committed to creating engaging live-service experiences. In the Battle Pass-filled world of live-service gaming, engagement is in many ways just as important as the number of copies sold, so it will be interesting to see if interest continues over the next year.